December 2012 - Carrot Communications

Hasbro vs the thwarted present buyer

December 20, 2012

It’s almost Christmas, or very nearly the end of the world, depending on your view, and so I wanted to share this great story reported on adage. Toy maker, Hasbro, is getting ready to bring out a range of gender-neutral…

December’s social media highlights (and lowlights)

December 13, 2012

Gemma Storey

Brands,

brands, engagement, Facebook, reputation management, , Twitter

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Maybe you have a fantastic creative idea for a campaign, something that reflects your brand ethos, something that will really get fans involved. Great! But first, it’s best to check a few things, such as: is there a danger of…

Managing a social media crisis

December 7, 2012

Kate Hartley

Crisis Management,

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We teamed up with eModeration, Kemp Little and Insignia Communications this week to host a social media crisis event at the Cabinet War Rooms. Around 50 people (mostly from brands, but there were one or two agency representatives as well)…

November in brand #fail: from major PR crises to thoughtless tweeting

December 3, 2012

Gemma Storey

Brands, Crisis Management,

#FAIL, Facebook, reputation management, , Twitter

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This month, we look at coffee, planes, shopping and…bum parties?! Would you like corporation tax with that? Starbucks found itself in hot water this November (along with Amazon and Google), after the companies were invited to be grilled by the…

Month: December 2012

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