Social Media

Brands,

#FAIL, #London2012, brands, Facebook, fans, reputation management, , Twitter

July was a monumental month of failure, with brands tripping over themselves to dis-please. Over in the UK we had the pleasure of Barclays, and its Facebook campaign featuring hapless Dan clashing mightily with its rate adjustment scandal. Then there’s…

June: Month of the FrooFroo

June 29, 2012

#FAIL, brands, crisis management, Facebook, reputation management, , Twitter

Clearly, I’ve missed out on some big language revolution here. Do grown women really use words like FrooFroo, noonoo and lala when talking about their genitalia? Femfresh seems to think so. Now, personally, I don’t find the brand’s choice of…

Lessons from Rehearsing a Social Media Crisis

June 20, 2012

community management, customer service, engagement, reputation management, , ,

Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would…

An introduction to social media for small businesses

June 1, 2012

Kate Hartley

PR for start ups,

PR, small business, SME,

Earlier this month, the FT reported that social media has overtaken directory advertising for small businesses to market themselves. We’ve started working with a number of SMEs on creating ‘social content’ – content that can be shared across Facebook, LinkedIn,…

Anatomy of a crisis: KFC

May 25, 2012

brands, crisis management, reputation management,

Kentucky Fried Chicken is no stranger to reputation crises. Search for KFC on Google and the first page brings back some worrying recent results. First there’s the story of KFC challenging the order to pay compensation to an Australian girl…

April #Fail: Disaster exploitation

May 4, 2012

Crisis Management,

#FAIL, brands, crisis management, reputation management,

You would think that common sense and decency would kick in here and that no brand would even dream of using a national disaster or traumatic event of any kind to promote its product – especially if said product was…

Mad March #Fails

April 2, 2012

#FAIL, brands, PR, reputation management,

This month we bring you a selection of international failure. One thing that we try to emphasis in our social media crisis training is that brands cannot isolate offline events from spreading to the virtual realm. It just takes one…

February Failure: how to handle a comms crisis with class

March 9, 2012

Crisis Management,

brands, crisis management, reputation management,

Once a brand has made a very public error of judgement there’s no way back. It happened, people noticed. The brand has to understand why people were offended, apologise, learn from the mistake and move on. As we saw in…

How social is your brand?

February 17, 2012

Brands, Comms,

brands, engagement, Facebook, strategy, Twitter