brands

Author: Gemma Storey

SodaStream takes the fight to social

January 31, 2013

brands, digital PR, identity, reputation management, YouTube

It costs an impressive $4 million to buy a 30 second Super Bowl ad spot. It’s understandable that brands want to make the most of their investment. The ad has to be memorable, to tap into the zeitgeist, or just…

Six of the best social brand responses of 2012: part 2

January 15, 2013

Brands, Creativity in PR,

brands, community management, creativity, engagement, PR

In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living, breathing humans at the other end…

Six Of The Best Social Brand Responses Of 2012: Part 1

January 11, 2013

Brands, Creativity in PR,

brands, community management, creativity, engagement, PR

It can be tricky for brands to strike the right balance with social media. On the one hand, brands need to encourage a certain standard of behaviour within their online community, yet the whole purpose of social media is to…

December’s social media highlights (and lowlights)

December 13, 2012

brands, engagement, Facebook, reputation management, , Twitter

Maybe you have a fantastic creative idea for a campaign, something that reflects your brand ethos, something that will really get fans involved. Great! But first, it’s best to check a few things, such as: is there a danger of…

September in social #fail: the good, the bad and the ugly

October 4, 2012

#FAIL, brands, crisis management,

2

An Unexpected Journey Ah, Apple. How I love your shiny, money-burning gadgets. How I fervently covert all the iPads and the MacBooks that I see flashed around by the cool crowd who are probably even now wondering, did she just…

August: four sexist brand #fails

September 3, 2012

Brands, Crisis Management,

#FAIL, brands, crisis management, customer reviews, reputation management, , Twitter

There must have been something in the water this August. Brands near and far were tripping over themselves be accused of sexism. Maybe some witnessed the brief national and social media anger that erupted over the Madhouse trousers back in…

July in reputation #fail: Thou shalt not insult thy customer

August 6, 2012

#FAIL, #London2012, brands, Facebook, fans, reputation management, , Twitter

July was a monumental month of failure, with brands tripping over themselves to dis-please. Over in the UK we had the pleasure of Barclays, and its Facebook campaign featuring hapless Dan clashing mightily with its rate adjustment scandal. Then there’s…

June: Month of the FrooFroo

June 29, 2012

Brands, Crisis Management,

#FAIL, brands, crisis management, Facebook, reputation management, , Twitter

Clearly, I’ve missed out on some big language revolution here. Do grown women really use words like FrooFroo, noonoo and lala when talking about their genitalia? Femfresh seems to think so. Now, personally, I don’t find the brand’s choice of…

Anatomy of a crisis: KFC

May 25, 2012

Brands, Crisis Management,

brands, crisis management, reputation management,