Brands Archives - Page 4 of 5 - Carrot Communications

June: Month of the FrooFroo

June 29, 2012

#FAIL, brands, crisis management, Facebook, reputation management, , Twitter

Clearly, I’ve missed out on some big language revolution here. Do grown women really use words like FrooFroo, noonoo and lala when talking about their genitalia? Femfresh seems to think so. Now, personally, I don’t find the brand’s choice of…

Lessons from Rehearsing a Social Media Crisis

June 20, 2012

Gemma Storey

Brands, Crisis Management,

community management, customer service, engagement, reputation management, , ,

No Comments

Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would…

Anatomy of a crisis: KFC

May 25, 2012

Gemma Storey

Brands, Crisis Management,

brands, crisis management, reputation management,

No Comments

Kentucky Fried Chicken is no stranger to reputation crises. Search for KFC on Google and the first page brings back some worrying recent results. First there’s the story of KFC challenging the order to pay compensation to an Australian girl…

Mad March #Fails

April 2, 2012

Gemma Storey

Brands, Crisis Management,

#FAIL, brands, PR, reputation management,

No Comments

This month we bring you a selection of international failure. One thing that we try to emphasis in our social media crisis training is that brands cannot isolate offline events from spreading to the virtual realm. It just takes one…

How social is your brand?

February 17, 2012

Gemma Storey

Brands, Comms,

brands, engagement, Facebook, strategy, Twitter

No Comments

Switch on the TV or open the paper and you’re likely to be met with an advert demanding that you ‘like’ a brand on Facebook, but why should anyone want to do that? Okay, so you might need to weather-proof…

January 2012: The month in #FAIL

January 31, 2012

Gemma Storey

Brands, Comms,

#FAIL, brands, customer service, Facebook, Twitter

1

Social media is a wonderful tool. Brands that understand social media are great at connecting with and engaging fans, and developing strong online communities that the brand can nurture and learn from. Sometimes, however, brands – and people – get…

Brands: engage your Facebook fans in five simple ways

January 18, 2012

Gemma Storey

Brands, Comms, Online,

brands, engagement, Facebook, fans,

No Comments

It’s all very well having a Facebook page bulging at the seams with “Likes”, but what does the brand do to keep those people coming back for more? Keeping informed about special offers may drive many to “Like” the brand,…

2011 in social: we went there, we got the T-Shirt

December 21, 2011

Gemma Storey

Brands,

#FAIL, 2011, Facebook, Twitter, YouTube

No Comments

What we watched Until about 3 minutes ago I had managed to go the entire year without knowing, hearing or caring about who or what Rebecca Black is. I now know that she’s that teen who has the mum who…

Brands in social media: don’t create a crisis by ignoring trouble

October 24, 2011

Gemma Storey

Brands, Crisis Management, Online,

#FAIL, crisis management, Facebook, Twitter

No Comments

Source: http://25.media.tumblr.com/tumblr_lcvdrw8VM61qbpky8o1_500.jpg A customer comes into your flagship store, walks up to a member of staff and says that they’re having a problem with their latest purchase. It’s faulty and they want a refund. Does the employee: a. Acknowledge…

Brands gone bad

July 27, 2011

Gemma Storey

Brands, Comms,

No Comments

credit: scottchan Oh brands. Why do some of you have to be so…crass? Okay, I get it, you want to be seen as human, engaged and involved in the latest social media trending hashtag, but really, lets stop with the…

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