Social Media

Brands, Creativity in PR,

brands, community management, creativity, engagement, PR

In our last post, we looked at how Sainsbury’s, Smart Car and O2 handled social media criticism by stepping out of the corporate drone mentality and showing the world that there are actual living, breathing humans at the other end…

Six Of The Best Social Brand Responses Of 2012: Part 1

January 11, 2013

Brands, Creativity in PR,

brands, community management, creativity, engagement, PR

It can be tricky for brands to strike the right balance with social media. On the one hand, brands need to encourage a certain standard of behaviour within their online community, yet the whole purpose of social media is to…

Hasbro vs the thwarted present buyer

December 20, 2012

change.org, customer campaigns, ,

It’s almost Christmas, or very nearly the end of the world, depending on your view, and so I wanted to share this great story reported on adage. Toy maker, Hasbro, is getting ready to bring out a range of gender-neutral…

December’s social media highlights (and lowlights)

December 13, 2012

brands, engagement, Facebook, reputation management, , Twitter

Maybe you have a fantastic creative idea for a campaign, something that reflects your brand ethos, something that will really get fans involved. Great! But first, it’s best to check a few things, such as: is there a danger of…

Managing a social media crisis

December 7, 2012

Kate Hartley

Crisis Management,

We teamed up with eModeration, Kemp Little and Insignia Communications this week to host a social media crisis event at the Cabinet War Rooms. Around 50 people (mostly from brands, but there were one or two agency representatives as well)…

November in brand #fail: from major PR crises to thoughtless tweeting

December 3, 2012

Brands, Crisis Management,

#FAIL, Facebook, reputation management, , Twitter

This month, we look at coffee, planes, shopping and…bum parties?! Would you like corporation tax with that? Starbucks found itself in hot water this November (along with Amazon and Google), after the companies were invited to be grilled by the…

Why PR needs to get to grips with Google+

November 9, 2012

Kate Hartley

PR, SEO,

Carrot Communications, Google+, Kate Hartley, PR, SEO

2

I went along to a Periscopix (a client) and Google event this week, to learn more about the converging world of search and social. I came away really fired up about the possibilities of Google+, and convinced about its importance…

October in brand #fail: the inspired versus the insipid

November 2, 2012

#FAIL, community management, customer service, engagement, Facebook, reputation management

October saw two great examples of what brands should, and should not do when responding to fans on social media. Show some personality or resort to corporate drone mode? Let’s see which tactic has been the most successful. Bodyform: #winning…

September in social #fail: the good, the bad and the ugly

October 4, 2012