October saw two great examples of what brands should, and should not do when responding to fans on social media. Show some personality or resort to corporate drone mode? Let’s see which tactic has been the most successful. Bodyform: #winning I can’t be the only one who, at some point, has wanted to chuck a [...]
Carrot Communications works with our client social media management agency, eModeration, to provide a comprehensive social media crisis rehearsal. We use our own closed environment to simulate an unfolding crisis, enabling brands to get to grips with what they would do in a crisis, without having to experience the real thing first. Tia Fisher, Marketing [...]
Social media is a wonderful tool. Brands that understand social media are great at connecting with and engaging fans, and developing strong online communities that the brand can nurture and learn from. Sometimes, however, brands – and people – get it wrong. They misjudge a situation and forget that in the world of social media, [...]
